Fueling Global Expansion for a Leading Tech Firm
Challenge
A top technology company sought to expand its presence in the Asia-Pacific region but lacked the local market knowledge, networks, and go-to-market strategy to succeed in this complex, fast-evolving market.
Solution
Sena Consultants began by conducting an in-depth market assessment, analyzing key growth opportunities, regulatory hurdles, competitive dynamics, and partnership prospects across 12 APAC countries. We then developed a comprehensive, phased market entry strategy, including a detailed market prioritization framework, localization roadmap, and strategic partnership plan.
Results
Within 18 months, the client had established a thriving APAC headquarters in Singapore, secured partnerships with leading regional players in 5 key markets, and achieved 150% of its year-one revenue target. By the end of year two, the company had captured 9% market share in its priority segments, cementing its position as a major player in the region’s dynamic tech landscape.
Ongoing Impact
Building on this strong foundation, Sena Consultants continues to support the client on its APAC growth journey, including the development of a regional R&D and innovation strategy, the launch of a cross-border e-commerce platform, and multiple strategic acquisitions.
Sena Consultants is a boutique business consulting firm dedicated to helping businesses amplify their growth potential through data-backed market entry consulting services.
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